So what do a gorgeous garden, your neighbor’s dog, and a rainbow display of bangle bracelets have in common? . . . Inspirations for the debut collection of Shubrah, of course! The designer admits she finds inspiration in a surprisingly broad and varied array of sources, and that is certainly evident in the freshness and creativity of her designs. Perhaps most fittingly for a company founded on environmental awareness and sustainable business practices, much inspiration has come from nature. Some gorgeous blooms in her spring garden, for example, were the inspiration for the floral accent motif in some of this season’s holiday collection fashions.

With fabrics and detailing coming mainly from India, color inspirations are ubiquitous – from the bolts of new fabrics to the glittering displays of bangle bracelets in New Delhi boutiques – vibrant colors and patterns are a trademark of the Shubrah line.



But some of the loveliest inspirations can also be the most personal. While chic and high-fashion on one level, the Shubrah line has elements of whimsy as well . . . such as that inspired by the designer’s daughter, Shreeya. An avid dog lover, Shreeya created the adorable doggie logo for the Mishtee line of t-shirts for men, women, and children.

Design is really a reflection of how the designer sees the world . . . how she translates disparate sources of inspiration into a cohesive line of products. For the Shubrah fusion fashion line, it’s about the natural, the whimsical, and the art of pulling it all together into “environmentally aware chic”!

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